The AI Visibility Brief
2 field notes
Explainer
Blocking GPTBot is a training decision, not a ChatGPT search one. Here is what each AI engine's provider documents about where answers come from.
25 September 2026 · 6 min read
A buyer asks ChatGPT
“Who are the best estate agents in Cape Town?”
Field study · SA residential property
When buyers ask ChatGPT or Gemini who the best agents are, the household names often don't come up. A study of 432 South African property answers shows why, and the first thing to check is a server setting most agencies don't know is switched on.
21 June 2026 · 6 min read