A buyer asks ChatGPT
“Who are the best estate agents in Cape Town?”
Field study · SA residential property
Why South Africa's most famous estate agencies are invisible in AI
When buyers ask ChatGPT or Gemini who the best agents are, the household names often don't come up. A study of 432 South African property answers shows why — and it starts with a setting most agencies don't know is switched on.
21 June 2026 · 6 min read