The AI Visibility Brief
How AI engines choose who to recommend — and how to get recommended. Short, data-backed reads from the team measuring share-of-mention across ChatGPT, Claude, Perplexity, and Gemini.
5 field notes · updated monthly
A buyer asks an AI assistant
“Who should do my small business's accounting?”
The SA AI Visibility Index · discovery
Your tracked competitor list is a hypothesis. The engines build their own from the whole web — and the rivals they name next to you are often ones you never thought to track. In Edition 1, a software tool outranked a Big 4 firm.
7 July 2026 · 6 min read
A buyer asks an AI assistant
“Who's the best law firm in South Africa?”
The SA AI Visibility Index · conviction
Getting into the AI shortlist is the first question. Whether the assistant recommends you or just lists you is the second — and it's the one buyers act on. Across 1,296 grounded answers, the gap decides who wins a close market.
6 July 2026 · 6 min read
A buyer asks an AI assistant
“Who are the best in South Africa?”
The SA AI Visibility Index · Edition 1
We put the questions South African buyers ask to ChatGPT, Claude, Gemini and Perplexity across property, law and accounting — 1,296 grounded answers. Each industry has its own shape, and one blind spot they all share.
5 July 2026 · 7 min read
A buyer asks ChatGPT
“Who are the best estate agents in Cape Town?”
Field study · SA residential property
When buyers ask ChatGPT or Gemini who the best agents are, the household names often don't come up. A study of 432 South African property answers shows why — and it starts with a setting most agencies don't know is switched on.
21 June 2026 · 6 min read
A buyer asks ChatGPT
“What makes AI recommend one brand over another?”
GEO playbook
The SEO reflex is to add more structured data. Across 600+ grounded answers in South African property, banking and crypto, schema barely moved the needle — and three other things did.
20 June 2026 · 5 min read
See in seconds whether ChatGPT, Perplexity and the other AI crawlers are allowed to read your site — the setting most brands don't know is switched off.
How AI decides which South African businesses to recommend — the data study behind the field notes, drawn from 600+ grounded answers.