A buyer asks an AI assistant
“Who's the best law firm in South Africa?”
The SA AI Visibility Index · conviction
Being named isn't being recommended. AI knows the difference.
Getting into the AI shortlist is the first question. Whether the assistant recommends you or just lists you is the second — and it's the one buyers act on. Across 1,296 grounded answers, the gap decides who wins a close market.
6 July 2026 · 6 min read