The AI Visibility Brief
3 field notes
A buyer asks an AI assistant
“Who should do my small business's accounting?”
The SA AI Visibility Index · discovery
Your tracked competitor list is a hypothesis. The engines build their own from the whole web — and the rivals they name next to you are often ones you never thought to track. In Edition 1, a software tool outranked a Big 4 firm.
7 July 2026 · 6 min read
A buyer asks an AI assistant
“Who's the best law firm in South Africa?”
The SA AI Visibility Index · conviction
Getting into the AI shortlist is the first question. Whether the assistant recommends you or just lists you is the second — and it's the one buyers act on. Across 1,296 grounded answers, the gap decides who wins a close market.
6 July 2026 · 6 min read
A buyer asks an AI assistant
“Who are the best in South Africa?”
The SA AI Visibility Index · Edition 1
We put the questions South African buyers ask to ChatGPT, Claude, Gemini and Perplexity across property, law and accounting — 1,296 grounded answers. Each industry has its own shape, and one blind spot they all share.
5 July 2026 · 7 min read